Gender Stereotypes and Sexualization in Italian Children’s Television Advertisements

Changing Gender Stereotypes in Iran

Abstract In recent decades, because of the vast socio-cultural changes which occurred in Iran, Iranian women have experienced new values and identities and they have achieved more advanced education and consciousness, so that they oppose the gender stereotypes which attribute inferior characteristics to women and cause inequalities and limitations in their everyday life. Although gender stereo...

Cautious caregivers: gender stereotypes and the sexualization of men nurses' touch.

AIM The aim of this research was to explore the experience of men nurses and the ways in which gender relations structure different work experiences for women and men in the same profession. BACKGROUND Men are now entering the nursing profession in record numbers and challenging the notion that men are inappropriate in caregiver roles or incapable of providing compassionate and sensitive care...

Gender Differences in Advertisements

Optimal Targeting of Television Advertisements∗

In this paper, we study the targeting of advertising for the largest media expenditure for most firms—television. While television advertising was once used to “broadcast” to the widest possible audience, today with the explosion of channels and show content, it has the potential to be targeted to a narrower audience. In this paper, we investigate this potential in the context of congressional ...

changing gender stereotypes in iran

abstract in recent decades, because of the vast socio-cultural changes which occurred in iran, iranian women have experienced new values and identities and they have achieved more advanced education and consciousness, so that they oppose the gender stereotypes which attribute inferior characteristics to women and cause inequalities and limitations in their everyday life. although gender stereot...